Read how the first Cartier Love bracelet was first designed.

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At Cartier everything begins with the design.
The Maison’s obsession for pure lines, precise shapes, and precious details has led to the uncompromising quest for objects of perfect proportions. From this pursuit, Love, Juste un Clou, Panthère, and more iconic collections have become legends of their time as well as today.

The Cartier Love bracelet was first sketched by Italian American jewelry designer Aldo Cipullo for Cartier New York in 1969. Ten engraved screws encircle an oval bracelet that is sealed by its matching screwdriver, revealing beauty in its functionality. It was, and still is, an expression of Cartier’s design vision.

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To reveal beauty where it is least expected is another Cartier signature. And with the first sketch of the “nail bracelet” in 1970s New York, an ordinary object was transformed into something truly exquisite. Reflecting the free-spirited era, it transcends the decades with pure lines and precious details.

An iconic creation was born from the wild and glamorous spirit of the 1980s. Panthère de Cartier mirrors the movements of the Maison’s emblematic animal, a creative signature that has been reinvented time and time again since her first sighting in the Cartier registers.